Besides bringing a deep HubSpot expertise to our team, [Framework] came alongside our team in execution, strategy, training and helping us achieve client success and grow our business.
TRUSTED BY FELLOW MARKETING AGENCIES
Scaling Up a New Service Offering for Success
We worked hand-in-hand with See.Spark.Go. to support building up their new email marketing service offering for scalable success and internal self-sufficiency.
01
Background
The amazing PR/content marketing rockstars at See.Spark.Go. were looking to answer the email marketing call that their clients were starting to ring up. But email marketing was not in their wheelhouse of expertise.
02
Objectives
To support the SSG team for sustainable growth in this new service area, we needed to assess what their client needs were and the gaps that could be filled (plus how). So together, we deciphered what was needed and...
- Jumped in on one client's (Guardian Caps) suffering email campaigns and guided them into a strategy-driven framework
- Assessed another client's (Rule One) HubSpot usage through the lens of email and inbound marketing
- Trained team members that could start working in this new service area to boost SSG's offer capabilities
03
The Results
Working in tandem with their team, we provided guidance and support in creating a proven framework for See.Spark.Go. to scale their email marketing service with:
- Versatile email marketing strategy and planning templates easily adaptable for any email marketing client
- A strategic pathway for their HubSpot-using client (Rule One) to sharpen their email marketing efforts while boosting conversions for their virtual and in-person events
- Coached team members who put their new knowledge to work for client email campaigns
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