TRUSTED BY COMMERCIAL BUSINESSES

Inbound Marketing and Hubspot Management for Disaster Recovery

Starting from scratch is never fun, but with the right team it can be. We helped Bolton Holdings double their online visibility in one quarter with lead generating inbound content and a tightened up Hubspot system customized to their needs.

Framework Marketing Consulting - Client Story - Website Screenshot
01

Background

Bolton Holdings (the holding company for Lodging Solutions and Industrial Tent Systems) wanted to get into the content marketing game to boost organic lead generation. 

Framework Marketing Consulting - Client Story - Inbound Marketing Screenshot
Framework Marketing Consulting - Client Story - Hubspot Workflow Screenshot
02

Objectives

Naturally, we jumped right into Semrush and their Hubspot platform (and Wordpress hosted website) to assess where and how to strategize this content crank out.

We found that:

  • We could shore up some of their existing blogs to get them into the green for AIOSEO 
  • Competitors weren't blogging or publishing gated content outside of sales collateral and case studies
03

The Results

After researching what topics their audiences would be most interested in, based on their industry targets (e.g. government, industrial, commercial, etc.), we got to work and here were the results:
 
  • We created a solid SEO-based blog cadence (4x/month) and two e-books that doubled their online presence and organic search traffic from 3% to 6% in one quarter.

  • The following quarter after implementation, the first win came in the form of a $55,500 closed deal opportunity thanks to an organic search lead source. 
Framework Marketing Consulting - Client Story - Inbound Results Screenshot
TRUSTED BY

Amazing brands with ideas that we had the honor to help make real.

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