TRUSTED BY NONPROFITS

Brand Framework for New Youth-empowering Nonprofit

We handcrafted the brand identity, website, and development collateral of the new nonprofit Leadership Character Youth Coalition (LCYC) in partnership with Go Off & Create and LSL Design.

"Now we're positioned to go out and build a board of directors, which was one of our goals."

tino-profile-image-536x465-1
Tino Mantella Former CEO, Turknett & Interim E.D. of Leadership Character Youth Coalition

"[Framework] didn't just stick to the norm; they went outside of it." 

tino-profile-image-536x465-1
Tino Mantella Former CEO, Turknett & Interim E.D. of Leadership Character Youth Coalition
01

Background

Turknett Leadership Group, a renowned Atlanta-based leadership development nonprofit, wanted to transpose its proven leadership character model to empower today's youth in shaping a more equitable future. 

Framework Marketing Consulting - Client Story - Leadership Character Youth Coalition LCYC - Collateral Mockup Graphic
Framework Marketing Consulting - Client Story - Leadership Character Youth Coalition LCYC - Collateral Mockup Graphic and Logo and Brand Board
02

Objectives

To achieve this, they needed a new nonprofit brand, a website that could grow with them, and development collateral to support their goals to jumpstart: 

  • Building a board of directors
  • Attracting donor support
  • Partnering with youth-facing organizations and experts
03

The Results

Leadership Character Youth Coalition (LCYC) team launched their website in May 2023. Using their new brand framework, they're able to attract their first board of directors cohort, initial donors, facilitating partners, and more supportive members of the community for their mission.
Framework Marketing Consulting - Client Story - Leadership Character Youth Coalition LCYC - Brand Guide Mockup Graphic
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